Hybrid Lounge is the first gay bar since Mama Rue's to open on the East Side, and the decor incorporates Milwaukee heritage to highlight iconic architecture and brands that have put Milwaukee on the map. From County Stadium, to Schlitz Brewery, each piece showcases Milwaukee pride. With the city-wide smoking ban taking effect in July 2010, Hybrid Lounge is taking the initiative by opening smoke-free.

Owners Bill Lison and Nate Fried, Milwaukee natives, are creating a welcoming atmosphere where everyone feels comfortable. Their fresh approach combines a bar and lounge along with a restaurant, opening in April, which serves contemporary American food. This menu will focus on progressive ingredients that are health conscious.

"It just makes sense, it's about time for a gay bar on the East Side. The location makes it a great alternative destination for the gay community. It's where Milwaukee meets," says Lison.

Located at 707 E Brady Street, where Brady, Van Buren, Holton, and Water streets intersect, Hybrid Lounge will be open Monday thru Friday 4 p.m. to close, Saturday and Sunday 10 a.m. to close with happy hour from 4 p.m. to 9 p.m. Monday thru Friday. Street parking is available and Hybrid Lounge is conveniently located near the Milwaukee County Transit bus lines 10, 11, and 15. Host your next party here by calling 414-272-2218 or visiting [www.hybridlounge.net]